He soon moved on to become editor of the Los Angeles Advertising Club's newsletter,
The Blue Pencil. His comedic writings came to the attention of Don Lee, who owned several Columbia Broadcasting System (CBS) radio stations on the West Coast. In 1932, Weaver accepted a job at Lee's CBS radio station KHJ as a comedy writer for $150 a month.
Radio was in its infancy. Although Weaver had been hired to write comedy, he soon found himself involved in almost all aspects of the radio business. Much of the radio station's programming was done in-house, forcing Weaver and his coworkers to perform the duties of producers, writers, directors, actors, announcers, and sound-effects creators as they were needed. He also became involved in selling advertising time to commercial businesses and often served as the station's newscaster. As a result, Weaver was immersed in the radio business, gaining a wealth of experience. While at KHJ, he helped create such popular radio shows as The Merrymakers and Calling All Cars.
Radio and Advertising
After a year at a sister station in San Francisco, Weaver decided to relocate to New York.
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