Josie Natori
Born May 9, 1947
Manila, Philippines
Chief executive officer of a leading clothes and fashion accessories firm
"Respect yourself and your vocation. Respect is the result of passion. You cannot expect to get respectful reactions from people if what you are doing doesn't originate from deep within your soul."
Josie Natori has been an immensely successful business-woman in the diverse fields of investment banking and fashion. Natori made a major change in her life at the age of thirty—leaving the security of a high-paying position in banking to start a business, the Natori Company, importing crafts and clothes from the Philippines. Acting on a comment by a purchase agent, one who selects clothes that a store will sell, that a blouse Natori was selling would be more attractive as a nightshirt, Natori started a line of women's clothes that can be worn as intimate apparel or high fashion, as sleepwear or outer garments. Founded in 1977 and still thriving over twenty-five years later, the Natori Company has annual sales that exceed $50 million.
Family Influences
Born Josefina Almeda Cruz in Manila, Philippines, on May 9, 1947, Natori was the eldest of six children. Her father, Felipe, owned a construction company and was an entrepreneur, one who invests in people with ideas for new business ventures and inventions.
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