Settled in San Francisco
Many legends exist about Levi Strauss, his arrival in San Francisco, and how he sold his first pair of pants. One story stated that, when the ship carrying Strauss approached the shore, men rowed to the vessel and quickly bought almost everything Strauss had brought with him. They paid in gold dust. All that remained was some canvas, a type of strong cloth used for making tents. When a miner heard that all he had left was "tenting," the man said that Strauss should have brought pants to sell, because they didn't last very long at the "diggin's." Strauss took the roll of canvas to a tailor who sewed a pair of pants for the miner. The fellow bragged about how strong those pants of "Levi's" were and that, supposedly, is how Strauss began making the work pants that bore his name.
In San Francisco, Strauss lived with his sister and brother-in-law. Strauss and Stern set up their first store near the wharves on Sacramento Street, where they sold dry goods sent to them by the Strauss brothers in New York and clothing sewn in San Francisco.
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