More than a little vain, he possessed offbeat taste in clothing and, after forsaking business for the life of a publisher and thinker, switched from the rakish clothes of a dandy to a costume made up of baggy corduroy pants, Buster Brown cravats, flannel shirts, thick brogans, and a western Stetson. Likewise, he eventually grew his hair long. His ostentatious but distinctive appearance helped him gain a healthy income as a traveling lecturer, prompting a fellow showman to quip, "Elbert is the only one of us who wears his makeup on the street."
A ladies' man during his drummer years, Hubbard wooed a customer named Bertha Crawford of Normal, Illinois, marrying her in 1881. She was a pretty woman but he found her otherwise unremarkable, tiring of her long before the two finally divorced in 1903. In 1884 the Hubbards purchased a Queen Anne style house in the quaint village of East Aurora, New York, located sixteen miles from Buffalo, soon after adding a farm on acreage close by. The junior partner of the soap firm J.
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