In 1906, Clarisse took the children to live in France, where she socialized with artists, poets, and photographers, such as Rodin, Rilke, and Steichen. After a year, the children returned home, but Clarisse stayed in Europe for another year. Although his wife's background gave Nast an entrance into New York society, the marriage did not last. Clarisse moved out of their Park Avenue apartment in 1919, and the couple divorced in 1925. Nast gave her an annual income of $10,000, even after she remarried and divorced again.
Vogue Set the Standard for Women's Fashions
Shortly after Nast married Couder, in 1905, he began negotiations for the purchase of Vogue, a magazine aimed at an elite stratum of society. He successfully acquired the magazine in 1909, with a circulation of 14,000 and advertising revenues of $100,000. His goal was to make it "the technical adviser--the consulting specialist--to the woman of fashion in the matter of her clothes and of her personal adornment."
Nast made many changes to Vogue. He converted the magazine from a weekly into a semi-monthly publication. He raised the price of an issue from 10 to 15 cents, added color covers, more advertising space, more clothing patterns, more society pages, and more fashion.
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