The project, however, was launched following a drawn-out approval by the Ministry of International Trade and Industry (MITI). After Morita reached agreement with Western Electric on the transistor technology in 1953, MITI officials dallied six months before finally remitting the foreign exchange for the licensing fee. Although the relationship between government and industry is one of trust, Morita observed, government often impedes innovative change and developments by excessive intervention and obsolete regulations. By investing six to ten percent of its annual sales in research and development, Sony took the lead in developing new consumer products independently of government help or
keiretsu support. A pioneer of products ranging from transistorized radios to solid-state television sets to the Walkman and Discman to VCRs, by 1990 Sony employed more than 100,000 workers and was the world's leading maker of consumer, nonconsumer, industrial, and professional electronics and entertainment software.
Morita was a pioneer in marketing as well. His initial failure to sell tape recorders developed in 1950 convinced him that market creation must accompany product development. On his first trip to Europe in 1953, he was deeply impressed and encouraged by the success of N.V. Philips, which had grown from a small light bulb maker in a rural Dutch town into the world's leading electronics maker.
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