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Akio Morita Biography

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About 7 pages (2,157 words)
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Encyclopedia of World Biography on Akio Morita (page 2)

At Osaka Imperial University he assisted his professor in research for the Imperial Japanese Navy. Rather than be drafted, he signed up with the navy to continue his studies. After his graduation in 1944, Lieutenant Morita supervised a special project group of the Aviation Technology Center on thermal guidance weapons and night-vision gunsights. There he met Masaru Ibuka, an electronics engineer 13 years his senior. The two became close friends and eventually cofounded Sony Corporation. After World War II, Morita became a physics professor while working part time in Ibuka's new telecommunications lab.

In March 1946 Morita and Ibuka established Tokyo Tsushin Kogyo, or Totsuko, with only $500 capital and roughly 20 employees, in a rented office in a burned-out department store in Tokyo.

To find a niche in a market that would be highly competitive when large prewar electronics manufacturers returned, Ibuka decided to produce completely new consumer products. Sony's most significant development was a high frequency transistor radio that not only established the company's reputation but also revolutionized the consumer electronics industry.

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