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Search "William Bernbach"
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William Bernbach | |
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About 7 pages (1,935 words) in 3 products |
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summary from source:

William Bernbach Quotes
53 words, approx. 1 pages
 An idea can turn to dust or magic, depending on the talent that rubs against it. In advertising, not to be different is virtual suicide. Advertising isn't a science. It's persuasion. And persuasion is an art. An idea can turn to dust or magic,...


Encyclopedia and Summary Information
summary from source:

William Bernbach Information
357 words, approx. 1 pages
 William (Bill) Bernbach (August 13, 1911, New York City - October 2, 1982, New York City) was a legendary figure in the history of American advertising. He was one of the three founders of Doyle Dane Bernbach and directed ad campaigns such as "Think...



summary from source:
 Advertising Age
Bernbach's Directive.
10/26/1998: 407 words, approx. 1 pages Reading Rance Crain's Aug. 31 column ("Process of creating great ads getting to be too darned hard") sure took me back. Especially the part about Bill Bernbach. About 1,000 years ago, I started an agency in Cincinnati, and our slogan was "Advertising...
summary from source:
 Folio: the Magazine for Magazine Management
Workplace warrior. (labor lawyer Jeffrey Bernbach)
03/15/1993: 2,178 words, approx. 7 pages An interview with labor lawyer Jeffrey Bernbach is presented. Bernbach opined that the number of discrimination and sexual harassment cases in the magazine industry is increasing because employers do not know what constitutes discrimination and sexual harassment. Bernbach says that management should set guidelines...


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William Bernbach | |
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About 7 pages (1,935 words) in 3 products |
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