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William Bernbach Summary

William Bernbach

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"William Bernbach" Search Results
Contents:
Biography

Name: William Bernbach
Birth Date: August 13, 1911
Death Date: October 2, 1982
Place of Birth: Bronx, New York, United States of America
Place of Death: New York, New York, United States of America
Nationality: American
Occupations: advertising executive

summary from source:
Biography of William Bernbach
1,525 words, approx. 5 pages
William Bernbach (1911-1982) is responsible for creating many dramatic changes in the advertising industry after World War II. His gift for simple, yet memorable advertising came from his intense love of philosophy and literature. His campaigns were so...


Quotations
summary from source:
William Bernbach Quotes
53 words, approx. 1 pages
An idea can turn to dust or magic, depending on the talent that rubs against it. In advertising, not to be different is virtual suicide. Advertising isn't a science. It's persuasion. And persuasion is an art. An idea can turn to dust or magic,...


Encyclopedia and Summary Information
summary from source:
William Bernbach Information
357 words, approx. 1 pages
William (Bill) Bernbach (August 13, 1911, New York City - October 2, 1982, New York City) was a legendary figure in the history of American advertising. He was one of the three founders of Doyle Dane Bernbach and directed ad campaigns such as "Think...


News and Journals
summary from source:

Advertising Age
Bernbach's Directive.
10/26/1998: 407 words, approx. 1 pages
Reading Rance Crain's Aug. 31 column ("Process of creating great ads getting to be too darned hard") sure took me back. Especially the part about Bill Bernbach. About 1,000 years ago, I started an agency in Cincinnati, and our slogan was "Advertising...
summary from source:

Folio: the Magazine for Magazine Management
Workplace warrior. (labor lawyer Jeffrey Bernbach)
03/15/1993: 2,178 words, approx. 7 pages
An interview with labor lawyer Jeffrey Bernbach is presented. Bernbach opined that the number of discrimination and sexual harassment cases in the magazine industry is increasing because employers do not know what constitutes discrimination and sexual harassment. Bernbach says that management should set guidelines...
 


William Bernbach Study Pack

Get the complete William Bernbach Study Pack, which includes everything on this page. Approximately 7 pages (at 300 words per page) in 2 products.

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This Study Pack Contains:
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1 Encyclopedia Article
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William Bernbach

Print-Friendly
About 7 pages (1,935 words) in 3 products


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