Pricing Summary

Everything you need to understand or teach Pricing.

  • 2 Encyclopedia Articles
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Study Pack

The Pricing Study Pack contains:

Encyclopedia Articles (2)

2,758 words, approx. 10 pages
Pricing Price is perhaps the most important of the four Ps of marketing, since it is the only one that generates revenue for a company. Price is most simply described as the amount of money that is pa... Read more
2,557 words, approx. 9 pages
Pricing Policy and Strategy Managers should start setting prices during the development stage as part of strategic pricing to avoid launching products or services that cannot sustain profitable prices... Read more