In conversation analysis, the structural markedness of options such as those in adjacency pairs (e.g. an invitation followed by acceptance or decline). The unmarked preferred option (such as acceptance) has a less complex structure than the marked,...

Everything goes by kinship and favor. (French) Some prefer carrots while others like cabbage....

Preference (or "taste") is a concept, used in the social sciences, particularly economics. It assumes a real or imagined "choice" between alternatives and the possibility of rank ordering of these alternatives, based on happiness, satisfaction,...