Opinion polls are a form of sample survey. The term may be used to describe any survey designed to measure social and political attitudes, but it is most commonly applied to surveys of voting intention and political attitudes, conducted on behalf of...

Public opinion research is one of the fasting growing and most diversified career opportunities available. It provides opportunities for work in government agencies, university settings, in political campaigns, and in the business world. Because the...

Opinion polls are measures of public attitude, on any sort of issue, carried out by professional polling organizations whose main business is usually in market research. In the mass media a typical opinion poll is a measure of the voting intention of...

see public opinion polls; sample...

An opinion poll is a survey of opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by asking a small number of people a series of questions and then extrapolating the answers to the larger group...

Polling is a science, but one facing numerous pitfalls. The votes of millions of Americans and funding for candidates may be shaped by the published results of polls. The shortcomings of polling during the current primary--not only in New Hampshire, but also...

Pollsters must pick a big enough sample size and ensure that their random sample is representative of the electorate if public opinion polls are to reflect the outcome of an election. Stratification of the population by class or geography before random selection is discussed....