Everything you need to understand or teach McDonald's by John F. Love.
Behind the Arches is a history of McDonald's from its pre-history and inception up to the mid-90s when the book is published. As the author notes in the forward, many people know the outer face of McDonald's, which is carefully managed. However, very few people understand how it works, not only in terms of its corporate management, but in food production, product development, franchiser-franchisee relations, and so on.
When people...
McDonald's: Behind the Arches Lesson Plans contain 104 pages of teaching material, including:
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