Marketing Communication
As the term suggests, marketing communication functions within a marketing framework. Traditionally known as the promotional element of the four Ps of marketing (product, place...
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Ingolstadt, Germany (dpa) - German premium carmaker Audi has
started up its own branded web TV channel, broadcasting digital
content 24 hours a day.
Audi tv b...
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Singapore (dpa) - Censors have lifted a ban on an Xbox video game
for buyers 18 and older, reversing an earlier decision to impose a
total ban over sex scenes between a woma...
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In September the State Bar of Nevada began enforcing new rules for lawyer advertising campaigns.Now, almost four months later, lawyer marketing specialists are beginning to evaluate what rules work...
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Wal-Mart Stores Inc. said Friday that it has picked Interpublic Group of Co.'s Martin Agency and Publicis Groupe SA's MediaVest to take over its half a billion dollar advertising account.The decisi...
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Wal-Mart Stores Inc. has dropped its newly hired ad agency Interpublic Group of Cos.' DraftFCB, following the departure of a top marketing executive that helped lead Wal-Mart's switch to the new ag...
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Singapore has banned an Xbox video game because it contains a sex scene between a woman and a female alien, the city-state's censors said Thursday."Mass Effect," a futuristic space adventure publis...
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TOKYO, Jan 3 (Reuters) - Japan is planning to buy up carbon
credits yielded by its investments in emissions-cutting
projects in China, a newspaper said on Thursday. The two governments agreed the ...
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Michelle Kratschmer's family was craving the usual — a large pepperoni pizza and a small pie with black olives and cheese — but how she entered the phone order was entirely new.The Godf...
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After receiving an incredible audience reaction from its up-close, unique commercial with Jay-Z, HP decided to call on Williams to continue its Computer is Personal Again ad campaign for the HP Pav...
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To boost efficiency, judge your marketing unit by its return on investment -- not brand-building efforts with no foreseeable payoff. Your ad dollar will go further -- and you'll stretch the tenure ...
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Marketing Communication
Audi launches new TV channel
