Levi Strauss (1829-1902) made and sold blue jeans in San Francisco, California, during and after the gold rush. His pants were so popular that Strauss' first name became a household word. Levi Strauss' father Hirsch Strauss, a dry goods peddler, had...
Levi Strauss, born Löb Strauß (February 26, 1829 - September 26, 1902) was the German-born American[1] creator of the first company to manufacture blue jeans. His namesake firm, Levi Strauss & Company, was founded in 1853 in San...
IZARD, MICHEL (ed.). Levi-Strauss. 482 pp., illus., bibliogrs. Paris: L'Herne, 2004. [euro]49.00 (paper) Claude Levi-Strauss is not only one of the foremost thinkers of the twentieth century; he is one of the longest-living anthropologists ever. And, to judge by the quantity of articles...
Levi Strauss Revamps Sportswear Operations Levi Strauss & Co. has formed a new operating company called Levi Strauss Sportswear (LSS) which will domestically manufacture and market most men's sportswear and women's jeans, dress and casual slacks. Most of these areas had been part...
Levi Strauss & Co. posted its biggest first-quarter profit in a decade, providing the latest sign that the long-suffering jeans maker is finally on the mend.The San Francisco-based company said Tuesday that it earned $86.6 million during the three months ended Feb. 25. That represented...
Levi Strauss arrived in wild San Francisco in 1853.The gold rush was on, but Strauss (1829-1902) had no guarantees that he would make his own fortune.Strauss, who was still a couple of decades from launching his famous jeans, was relatively unknown. He was there to...
