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Karma Cola: Marketing the Mystic East Summary
Gita Mehta

Everything you need to understand or teach Karma Cola by Gita Mehta.

  • Karma Cola: Marketing the Mystic East Summary & Study Guide

Karma Cola: Marketing the Mystic East Summary

Plot Summary

This book is an exploration of and commentary on the decades-long history of the West's search for spiritual enlightenment in the teachings of Eastern religions and philosophies. As she comments on the relationship between faith and commerce in this particular set of circumstances, the author considers the tendency towards, and growth of, exploitation on both sides, particularly as manifest in the expanding practice of using spirituality as a commodity.

The author introduces her analysis of the East/West spiritual relationship with commentary on a pair of myths that, she contends, explain the circumstances from which the mutual exploitation in that relationship emerged. She then, throughout the book, explores various facets, motivations, manifestations and repercussions of that exploitation.

Prominent among the specific aspects of eastern spirituality that the author considers is the idea of karma - specifically, the belief that many aspects of an individual's current life carry with...

(read more from the Study Guide)

Study Pack

The Karma Cola: Marketing the Mystic East Study Pack contains about 36 pages of study material in 1 product, including:
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