Karma Cola: Marketing the Mystic East Summary
Gita Mehta

Everything you need to understand or teach Karma Cola by Gita Mehta.

  • Karma Cola: Marketing the Mystic East Summary & Study Guide
Follow Us on Facebook

Karma Cola: Marketing the Mystic East Summary

This book is an exploration of and commentary on the decades-long history of the West's search for spiritual enlightenment in the teachings of Eastern religions and philosophies. As she comments on the relationship between faith and commerce in this particular set of circumstances, the author considers the tendency towards, and growth of, exploitation on both sides, particularly as manifest in the expanding practice of using spirituality as a commodity.

The author introduces her...

(read more from the Study Guide)

Study Pack

The Karma Cola: Marketing the Mystic East Study Pack contains: