KṚṢṆaism
KṚṢṆAISM. The god Kṛṣṇa has been one of the most popular figures of Hinduism and of Indian culture generally. Episodes from his life story have found innumerable expressions in literature and art. Against this larger cultural background one witnesses a more specifically devotional and theological preoccupation with Kṛṣṇa that can be reduced to basically two different trends. On the one hand, there is the development of religious systems in which Kṛṣṇa is defined as an earthly avatāra (incarnation) of the god Viṣṇu. Here Viṣṇu plays the central role and one must thus speak of Vaiṣṇava (alternately, Vaiṣṇavite or Viṣṇuite) systems; these can be grouped together under the rubric "Vaiṣṇavism" ("Viṣṇuism"). But the global assumption that Kṛṣṇa is an avatāra of Viṣṇu is derived from an inadequate interpretation of the facts. This assumption has its origin in the Indian conceptualization of the religious situation and later came to be accepted uncritically by scholars. The concept "Vaiṣṇavism" has tended to subsume all Kṛṣṇaite phenomena and has thus proved to be far too wide. "Kṛṣṇaism" (along with parallel terms such as "Rāmaism," "Rādhāism," "Sītāism," etc.) is a useful heuristic tool, as long as it is understood to denote not a single system but a whole range of systems.
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