Throughout the twentieth century, American historians and social commentators have placed labels on various generations in an effort to capture their characteristic spirit. Generation X—roughly defined as the more than 79 million people born...

Generation X is a term used to describe generations in many countries around the world born during the 1960s and 1970s, though the exact demographic boundaries of Generation X are not well defined. The term is used in demography, the social sciences,...

Changing the landscape in the insurance industry As each generation passes, it receives a label that speaks to the significance of that period's youth. Today's society recognizes two very distinct and different generations, the Baby Boomers and Generation X. Born between 1946...

The market segment composed of people belonging to the Generation X has become an important target for the banking sector. Early relationships with younger customers who are steadily moving into the banking mainstream may mean the long-term profitability of banks. One effective approach to...

In 1991, Douglas Coupland wrote the best-selling novel Generation X: Tales for an Accelerated Culture, popularizing the term, well, Generation X. Gen Xers are roughly defined as those born between 1965 and 1980. At the time of Mr. Coupland’s breakthrough, they were in their early...

Cruise lines must target new customers by including specific groups such as minorities, children and Generation X in marketing efforts as they try to cater to the broadest base of travelers, industry executives said Tuesday.Executives of six cruise lines discussed topics important to the industry...

Essay provides a discussion regarding generation x and the generation after it.