The Frosty is the signature frozen dairy dessert of Wendy's fast-food restaurants.
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Product description
The dessert is a type of soft-serve ice cream. Originally sold in chocolate only, a vanilla flavored version of the dessert was introduced in July 2006 due to frequent customer requests. [1]
Variants
- Fix 'n Mix Frosty - Introduced in 2005, the Fix 'n Mix is available in chocolate or vanilla. The customer has their choice of either a packet of M&Ms, Butterfinger Chips or Oreo Chips, which they can "Fix and Mix" into the Frosty. This has been discontinued and no longer exists.
- Vanilla Frosty Float - The Vanilla Frosty Float is a root beer float style dessert. The float is made with a choice of soda - some Wendy's have Pepsi products as others have Coke, and then topped with the Frosty dessert. Sold only in a 20 oz size.[2]
- Twisted Frosty - A mix-in dessert made with either Oreo bits or M&Ms. They are served in a 12 oz size and come pre-mixed, with what is generally used as a flurry machine.
History
When the first Wendy's opened in 1969, chocolate was the only flavor available. The actual flavor of the original Frosty is a mixture of chocolate and vanilla. Dave Thomas thought that 100% chocolate was too overpowering a flavor when paired with a Wendy's burger and fries meal. The second Frosty flavor, vanilla, was introduced in 2006. The dessert is available in four sizes: Jr. (6 oz.), small (12 oz.), medium (16 oz.), and large (20 oz.). Frosties are served at 20 °F +/-1 ideally.[1]
Advertising
From May 2007 to July 2007, Wendy's offered customers the chance to win a Wii console, or other prizes if they bought a float. Over 800 Wii consoles and other Wii related prizes were awarded. To win, customers were required to enter a code from their cup on the Wendy's website.
Naming and trademarks
The name Frosty is a registered trademark of Wendy's International and is displayed with the "circle-R" (®) symbol in the US and Canada.
References
- ^ a b Wendy's International, Inc. (2006-07-06). News - Wendys.com. Retrieved on 2007-10-16.
- ^ Float description page from official website of Wendy's.
External links
Wendy's | |
|---|---|
| People | John T. Schuessler · Dave Thomas |
| Food | Frosty · Frescata · Baconator · Big Classic |
| Advertising | Where's the beef? |
| Related companies | Wendy's International · Wendy's · Baja Fresh · Cafe Express · Pasta Pomodoro |
| Websites | Wendy's homepage · Wendy's Investor relations • Nutrition |
Annual Revenue:  $3.74 billion USD (2004) · Employees: 58,000 (2004) · Stock Symbol: NYSE WEN · Website: www.wendys.com/ | |
