The Hula Hoop, Pet Rock, and Cabbage Patch Kid were all crazes known as fads. These products, like most fads, entered the market quickly, created a consumer obsession, sold millions of units in a short amount of time, and declined just as rapidly....

Over the course of the twentieth century, each generation of college students seems to have been identified in the public mind with mindless, often madcap fads, perhaps adopted as a silly counterpoint to the demands of intellectual life. Some of these...

A fad is a fashion that becomes popular in a culture relatively quickly but loses popularity dramatically. Fads may return if subsequent generations become interested in them. For example Dayglo paint was a fad in the U.S. in the late 1970s, and Dayglo...

Changes in behavior are sorted into an array of categories, ranging from manias and crazes to altered cultural landscapes. Within that spectrum, business owners must often make decisions about whether a change in the works is a fad or a trend. The...

Supermoto, International Trade And... "Fat Bastard" On An XR-50? Nostradamus' predictions still fascinate me. I wonder: Will there be an earthquake of horrific proportions? Will pestilence rampage the lands? Will we reach all-new sales records of motorcycles, ATVs and watercraft in 2004? ...