Charles Atlas (1893-1972) embodied the nineteenth-century ideal of the self-made man--a dream of self-improvement and rapid transformation that began with a strengthened, healthy body. By 1942, more than 400,000 copies of the Atlas program of...

Born Angelo Siciliano in 1893, Charles Atlas went on to become one of the iconic cultural symbols of the twentieth century, influencing generations of men to embrace the ideal of muscular masculinity. Through his popular mail-order courses, advertised...

Charles Atlas (October 30, 1892 – December 23, 1972) was the owner and figurehead of a bodybuilding method and its associated exercise program; he is most well-known for a landmark advertising campaign featuring his name and likeness, which has...

Friendship was the animating and wild force behind the three short videos seen last fall at Xavier LaBoulbenne. Charles Atlas, an artist who pretty much invented the form of video dance, exquisitely stitched together portraits of three artists, living and dead, who have...

Charles P. Roman, the New York City advertising pioneer who turned bodybuilder Charles Atlas into an icon of American manhood, died Friday. He was 92. Roman came up with the Atlas "Dynamic-Tension" trademark, as well as the "I was a 97 pound weakling"...