While it may seem odd to us today, accustomed as we are to charges that many dry breakfast cereals lack food value and to advertising attempts to convince us otherwise, breakfast cereals actually began as part of the health-food craze of the 1890s. The...

A breakfast cereal is a food product marketed to consumers as a breakfast food. Breakfast cereals may be eaten cold and mixed with milk or yoghurt and fruit, or boiled like oatmeal. Although cereal foods such as porridge are a staple of daily meals in...

* "Clear understanding of the segmentation of the market is vital in order to direct new product development effort, to understand how the individual consumers group cereal brands and, in turn, to reflect that understanding through appropriate fixture layouts in-store to help them...

BREAKFAST CEREALS AND HOW THEY ARE MADE Edited by Robert B Fast and Elwoood F Caldwell. Its a long time since much has been published on the techniques involved in manufacturing breakfast cereals. Apart from odd chapters in certain books on...

Some tips to cut a high-salt diet:_Know how much sodium you're eating — 2,300 milligrams a day is the upper limit for most people. Those with high blood pressure are urged to eat much less, and 1,500 mg is plenty for good health._Read food labels....

With the cost of grain and dairy soaring, food maker General Mills on Thursday reported a 1 percent fiscal fourth-quarter earnings increase and said it would look to streamlined operations and price hikes to stay profitable in 2008.The maker of Wheaties and Cheerios cereals, Yoplait...