According to a recent survey by SFP (Spencer Francey Peters), a North American branding agency and The Strategic Counsel, WestJet came in at number 3 in Canada's best managed brands, while Air Canada ...
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"Hennessy has had a long standing connection with music and has found an exciting way to continue that connection and overlay new advertising," says John Santos, Hennessy's brand manager. "The Urba...
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To help the pharmaceutical industry combat drug counterfeiting, IBM is launching an electronic pedigree system Thursday that tracks medications through the supply chain until they reach consumers.T...
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To help the pharmaceutical industry combat drug counterfeiting, IBM is launching an electronic pedigree system Thursday that tracks medications through the supply chain until they reach consumers.T...
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In today's world of mass communication, marketers are using any means necessary to get their brand messaging to prescribers. However, all marketing media aren't created equal, and in some cases the...
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Even amid the flashing lights and dizzying colors of Times Square, this is one tourist magnet that's hard to miss: a huge, glowing blue sign bearing the word "Restrooms" and an arrow poin...
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Dick Wilson, the actor and pitchman who played the uptight grocer begging customers "Please, don't squeeze the Charmin," died Monday. He was 91.The man famous as TV's "Mr. Whipple" died of natural ...
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LOS ANGELES (Reuters) - Actor Dick Wilson, who
earned an enduring place in U.S. pop culture for his TV
commercial role as Mr. Whipple, the nervous grocer who warned
customers "Please, don't squeez...
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Dick Wilson, the actor and pitchman who played the uptight grocer begging customers "Please, don't squeeze the Charmin," died Monday. He was 91.The man famous as TV's "Mr. Whipple" died of natural ...
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Ignacio Orive knows the business of licensing in Spain inside and out. Currently president of Elastic Rights, the integrated brand management company he founded five years ago, Orive previously spe...
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Take the escalators upstairs to a waiting room with flat-screen TVs, a fireplace, a kids' mini-dance floor and plush white couches. And then, by all means, try out the throne in this royal blu...
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West Jet's Brand Management
Latin Music Busts An Urban Move
