More common in business and industry, but it is beginning to occur in education—where a high status organization allows its name to be used on approved products. See...

Brands were originally developed as labels of ownership: name, term, design, symbol. However, today it is what they do for people that matters much more, how they reflect and engage them, how they define their aspiration and enable them to do more....

America's best firms propel their product and company images with a unique leadership style -- a branded way to get results inside the organization and out. That's the message from management coaches Dave Ulrich and Norm Smallwood, authors of the new book "Leadership Brand." To...

What is most frustrating about Civil Brand is that it fails to live up to it's potential. Who better to tell this tale of black women lost in a system more concerned with profit and oppression than penance and rehabilitation than women and men at...

NCAA president Myles Brand asked member schools to offer more opportunities to minorities when hiring coaches and administrators and wants them to do a better job educating athletes about sportsmanship.Speaking at the opening of the NCAA's annual convention, Brand admonished Football Bowl Subdivision _ formerly...

Payless ShoeSource Inc. will become the exclusive U.S. seller of Dexter brand shoes, adding a big piece to Payless' strategy of distancing itself from its bargain-bin shoe past, the companies said Tuesday.Formerly found at retailers such as Kohl's Corp. and J.C. Penney Co., the 50-year-old...

Evaluates the method in which the Starbucks brand was built, using the brand identity model as a theoretical backbone. It is largely a historical perspective and deals with incidents occurring at the time when Starbucks was first introduced and proceeding to how it became an internationally renowned coffee brand.