More common in business and industry, but it is beginning to occur in education—where a high status organization allows its name to be used on approved products. See...

Brands were originally developed as labels of ownership: name, term, design, symbol. However, today it is what they do for people that matters much more, how they reflect and engage them, how they define their aspiration and enable them to do more....

Proliferation of chains and independents offers hotels a two-way street to success Deciding whether to brand or not to brand isn't as easy as picking the good- looking dance partner at prom, according to Dinubhai Patel, chairman of the independent Hoteliers Committee...

Time was when The Spectator reader, in search of classic style, could look to the top designers, often represented by a glamorous, famous face -- think Audrey Hepburn and Givenchy. Today, far from being proof of a discerning eye, sporting a designer label merely...

America's best firms propel their product and company images with a unique leadership style -- a branded way to get results inside the organization and out. That's the message from management coaches Dave Ulrich and Norm Smallwood, authors of the new book "Leadership Brand." To...

What is most frustrating about Civil Brand is that it fails to live up to it's potential. Who better to tell this tale of black women lost in a system more concerned with profit and oppression than penance and rehabilitation than women and men at...

Evaluates the method in which the Starbucks brand was built, using the brand identity model as a theoretical backbone. It is largely a historical perspective and deals with incidents occurring at the time when Starbucks was first introduced and proceeding to how it became an internationally renowned coffee brand.