Blink Summary
Malcolm Gladwell

Everything you need to understand or teach Blink by Malcolm Gladwell.

  • Blink Summary & Study Guide

Blink Overview

Locked within the subconscious mind is a store of information that has been accumulated over our lifetimes. This information is not accessible in the normal manner– we can scan through it or explore it. But when we make snap decisions through a process called rapid cognition, we are tapping that store of information. The process is transparent and occurs so rapidly that we don’t even know it’s occurring. Most snap decisions are successful and positive; however, we need to be aware that there is a dark side to the process that is capable of leading us astray.