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Behavior Modification A treatment approach, based on the principles of operant conditioning, that replaces undesirable behaviors with more desirable ones through positive or negative reinforcement. Behavior modification is based on the principles of...

Counterconditioning An aspect of behavior therapy that involves weakening or eliminating an undesired response by introducing and strengthening a second response that is incompatible with it. The type of counterconditioning most widely used for...

1. Change of behaviour. 2. Techniques employed to change behaviour in therapy and some forms of experiential learning, based upon conditioning. See...

Behavior modification is the use of empirically demonstrated behavior change techniques to improve behavior, such as altering an individual's behaviors and reactions to stimuli through positive and negative reinforcement of adaptive behavior and/or the...

Singapore's graphic anti-smoking TV ads are working _ but now will be aired only at night following complaints that they're too disturbing for children, officials said Thursday.In one of the government Health Promotion Board's ads, a sunken-eyed woman with cracked lips and brownish, deformed teeth...

Advances in vaccine development offer the potential to help methamphetamine addicts kick the devastating habit, University of Nebraska researchers say. The possibility stems from efforts to make a nicotine vaccine. Though results are months away, Sam Sanderson, an associate professor...

Heavy children who lost weight kept the kilos off better through weight maintenance follow-up, but even that was not terribly successful over two years, researchers reported.The less-than-perfect results underscore the challenge in fighting the U.S.'s obesity epidemic. About 34 percent of American children are overweight.A...

Heavy children who lost weight kept the pounds off better through weight maintenance follow-up, but even that wasn't terribly successful over two years, researchers reported.The less-than-perfect results underscore the challenge in fighting the nation's obesity epidemic. About 34 percent of American children are overweight.A team...