Gum manufacturers commonly used gimmicks, like sports trading cards, to help boost sales. Topps Chewing Gum, Inc., which began producing Bazooka bubble gum in 1947, included comics with its small chunk of pink bubble gum. The gum took its name from the...

Bazooka Joe is a comic strip character, featured on small comics included inside individually wrapped pieces of Bazooka bubble gum. He wears an eyepatch, lending him a distinctive appearance. One of the more recognizable American advertising characters...