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Aunt Jemima | |
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About 10 pages (3,133 words) in 3 products |
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Encyclopedia and Summary Information
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Aunt Jemima Summary
175 words, approx. 1 pages The advertising image of Aunt Jemima was born at the 1893 World Columbian Exhibition in Chicago, Illinois, with ex-slave Nancy Green's promotion of inventor Charles Rutt's pancake mix. More than an American corporate icon, Aunt Jemima not only...
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Aunt Jemima Information
995 words, approx. 3 pages
 Aunt Jemima is a trademark for pancake flour, syrup, and other breakfast foods. The trademark dates to 1893, although Aunt Jemima pancake mix debuted in 1889. The phrase "Aunt Jemima" is sometimes used as a female version of "Uncle Tom" to refer to a...




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 The Independent - London
It's time to free Aunt Jemima
10/24/1994: 950 words, approx. 3 pages You remember the story of Aunt Jemima. She was a slave on the Higbee plantation in Louisiana. In 1864, at the height of the Civil War, a Confederate general became separated from his troops and stumbled across Aunt Jemima's cabin as she was making...
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 Frozen Food Age
Aunt Jemima Sticks It to Kids.(Aurora Foods Inc.)(Brief Article)
02/01/2001: 517 words, approx. 2 pages Some categories are complex places where subtle consumer wants and needs intersect with varied and numerous product offerings, all overlaid by a targeted combination of advertising and promotion and supported in the store with extensive category management efforts. Others can be summed...
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 AP News
Pinnacle Foods agrees to buyout
2/12/2007: 347 words, approx. 1 pages Pinnacle Foods Group Inc., the privately held owner of Duncan Hines baking mixes, Hungry Man and Swanson frozen dinners and Vlasic pickles, has agreed to be acquired by a group led by the buyout specialist Blackstone Group for about $1.3 billion in cash.Former Kraft Foods...
summary from source:
 AP News
Pinnacle Foods agrees to $1.3B buyout
2/12/2007: 345 words, approx. 1 pages Pinnacle Foods Group Inc., the privately held owner of Duncan Hines baking mixes, Hungry Man and Swanson frozen dinners and Vlasic pickles, has agreed to be acquired by a group led by the buyout specialist Blackstone Group for about $1.3 billion in cash.Former Kraft Foods...



Featured Essays
summary from source:
 Essay Grade: 88%
Aunt Jemima's Advertising Campaign from the Late 19th to the Late 20th Century
1,963 words, approx. 7 pages
 In the late 1880's in Missouri two men named Chris L. Rutt and Charles G. Underwood created a revolutionary instant pancake flour mix. They created the trademark of a black woman in an apron, and red bandanas after seeing a performance of a song entitled "Old Aunt Jemima." This popular song of the time inspired them to use this very image as their company logo. The way they did this was by taking the image of a stereotypical depiction of African American women as servants, and portrayed these serv


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Aunt Jemima | |
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About 10 pages (3,133 words) in 3 products |
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