Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Summary
Richard Kluger

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Summary

Tobacco was 'discovered' by Columbus, along with the New World. Tobacco quickly became popular and spread throughout the world. The eastern seaboard of America was found to be a fertile ground for growing tobacco. Trends changed when chew and loose tobacco were abandoned for the more convenient cigarette. Several entrepreneurs (notably Buck Duke at American Tobacco and Richard Joshua R.J. Reynolds at R.J. R.J. Reynolds) took advantage of...

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