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Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Study Guide

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by Richard Kluger
About 72 pages (21,598 words)

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Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Study Guide consists of approx. 72 pages of summaries and analysis on Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris by Richard Kluger. Browse the literature study guide below:

  Plot Summary

  Chapter Summaries & Analysis

At the turn of the century, humankind has shown that, for all wonders it has achieved, it still has the curious tendency to create and cling to the 'bad' as well. A case in point is smoking. Americans alone die at the rate of approximately half a million per year from cigarette related illnesses. Recent history reveals, just fifty years ago, half the adult American population smoked. Cigarettes are seen as society's crutch to keep moving in a more stress-filled world. It is relatively cheap and convenient. There is a sensual nature to smoking: touch, feel, taste, smell. For the young, smoking represents defiance. For the mature, the dangers of smoking can be rationalized. Smoking is profitable for farmers and manufacturers. Until recently, it was also popular. Is smoking a free choice or a deception put on by the huge tobacco companies? (read more)
      Chapter 1: Adoring the Devil's Breath
      Chapter 2: The Earth with a Fence Around It
      Chapter 3: It Takes the Hair Right Off Your Bean
      Chapter 4: The Golden Age of Malarkey
      Chapter 5: "Shall We Just Have a Cigarette on It?"
      Chapter 6: The Filter Tip and Other Placebos
      Chapter 7: The Anguish of the Russian Count
      Chapter 8: Grand Inquisitors
      Chapter 9: Marlboro Mirage
      Chapter 10: Three-Ton Dog on the Prowl
      Chapter 11: Stroking the Sow's Ear
      Chapter 11: Stroking the Sow's Ear Analysis
      Chapter 12: Let There Be Light
      Chapter 13: Breeding a One-Fanged Rattler
      Chapter 14: The Heights of Arrogance
      Chapter 15: The Calling of Philip Morris
      Chapter 16: Of Dragonslayers and Pond Scum
      Chapter 17: Chow Lines
      Chapter 18: Melancholy Rose
      Chapter 19: Smooth Characters
      Chapter 20: Blowing Smoke

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Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris from BookRags and Gale's For Students Series. ©2005-2006 Thomson Gale, a part of the Thomson Corporation. All rights reserved.

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