During the mid-1930s, the American Marketing Society (organized in 1931) and the National Association of Teachers of Marketing (founded in 1915) arrived at two realizations: both organizations held common interests in marketing, and many of their...

The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and...

The AFMA in Turmoil The American Film Marketing Association, currently headed by William Shields as chairman, and Jonas Rosenfield as president, is in for a trying time, faced with internal controversy over the decision to stage two annual markets in Los Angeles,...

AMA's definition of marketing stirs debate The American Marketing Association's recently updated definition of marketing has sparked a bit of a brouhaha. The definition, the first update in four years, reads: "Marketing is the activity, set of institutions and processes for creating,...

Thinking about going back to school? Think again. Yes, it might open doors to a better job and, yes, you might learn some things of value. Besides, a back-to-school stint gives you a socially acceptable excuse for not working. That's especially attractive if you're one...