In an era before athletic-performance gear with distinctive logos existed as a market commodity, Adidas footwear were the designer sneakers of their day. For several decades, Adidas shoes were worn by professional and Olympic athletes, and the...

Adidas ltd AG (ISIN: DE0005003404) is a major German sports apparel manufacturer, part of the Adidas Group, consisting of Reebok sportswear company, Taylormade golf company, Maxfli golf balls, and Adidas golf and is the second largest sportswear...

How smaller firms can survive globalisation GLOBALISATION is daunting for many smaller firms that lack the financial and human resources to follow their customers as they move offshore. At the same time many of them are feeling the effects of globalisation in...

MUNICH (FNS) -- The industry can expect "more surprises from (Adidas)," including a "technical innovation" in its top-of-the-line Equipment category in December, Rene Jaeggi, chairman, Adidas AG, Herzogenaurach, told FN during the recent ISPO. Jaeggi also said Adidas USA Inc., Warren, N.J.,...

Dale Earnhardt Jr. was a freshman in high school when he figured out that image is everything and for him to be considered cool, he had to have a pair of old-school adidas Samba Classic sneakers. With a clean look and simple colors, the Sambas...